Additionally, the schema is what Google will consider when deciding whether to display a rich map or snippet in search results. Both of these aspects will significantly improve your search visibility, which will impact your presence in organic search. When preparing for 2017, "Schema can help clarify your site's purpose and content, so your text is more appealing to snippet boxes," according to Search Engine Watch. Advertising Continue reading below In 2017, focus your efforts away from the site-wide schema and make it page-specific, depending on what you offer. The more accurate the information in your schema, the better the experience for you, your users, and search engines. Wrap There is one thing that will not change. Users will continue to search. The method may change, advance and change slightly, but research will remain a primary factor. Staying up to date with the latest hair masking service optimization tactics is a major piece of the search marketing puzzle of 2017. By focusing on mobile and integrating mobile marketing into your search strategy, you'll outpace your competition as strategies change in the new year. A new year means new opportunities to refine your search marketing campaign, incorporating new advertising tactics and platforms. Create a documented strategy and set the bar higher in 2017. Look at AMP, machine learning, voice search, and video marketing. Is your brand ready for the new year? Search engine marketing takes time and commitment. With new features and changes, you'll need to stay focused and determined to achieve your goals. Keep an eye on trends and your own metrics to see how your marketing efforts are improving. It will be an exciting year ahead. Are you worried about budgeting for 2017? Are you struggling to justify an investment in a particular marketing channel? Have you ever felt like your marketing budget was pulled out of a hat? Almost every marketer I've met either struggles with an arbitrary marketing budget created by upper management, or the challenge of creating a budget that balances growth goals with cost limitations. As confusing and frustrating as it can be to put together a reasonable marketing budget (or create a compelling case for reasonable changes to your allocated budget), your marketing budget for 2017 can be an incredibly challenging or limiting factor for your business.