A Scientific Look at B2B Buying in the Age of AI . They'll take a scientific look at some of the latest trends shaping B2B buying in 2017: Why the hierarchy of B2B needs is different than consumer needs How B2B buying behavior had changed in the last few years Personality characteristics of prospects that can champion or torpedo your chances How psychographic profiling helps you evolve the message to both win the sale and protect your margins The next block of back-to-back TED-style talks in this track will focus on
advancements in mobile marketing technology. Meghan Ryan, director of digital and social media marketing for the San Francisco 49ers , and Josh Todd, CMO of Localytics , will show you how to Step up Your Mobile Engagement Strategy with jewelry retouching service Geolocation . They'll present a case study demonstrating the benefits the San Francisco 49ers experienced by setting up geofences at Levi's Stadium. You won't believe what her team did to help their fans take tailgating to the
next level! Gareth Jude, a retail industry executive from Telstra , and Anil Mathews, the CEO of Near , will follow with a presentation on Decoding User Behavior with Location Data . Anil and Gareth will explain how Telstra uses the convergence of user data in context with mobile location data points to change the way they connect with consumers. They provide an inside look into how they've used data to answer questions such as: Where are your consumers going? How do they switch?