The global packaging printing market is expected to grow by about 3% per year by 2023. The drivers of this growth are global population growth, increasing urbanization and growing purchasing power in emerging markets, and the trend towards smaller and smaller households. in industrialized countries. As a result, packaging printing remains the fastest growing segment of the Graphic Arts industry. A big boost in the demand for packaging comes from the brands themselves and the retailers who are now looking for ecologically sustainable packaging.
Also, the food and pharmaceutical industries are considered Photo Manipulation Services to be equally large players in the market, contributing significantly to the increase in the production of packaging printing companies, even in times of crisis, such as the one we are going through due to the Covid-19 pandemic. Fig. 01 Increase in the volume of print production worldwide by category (in billion Euros) However, the positive growth prospects go hand in hand with growing demands. This article analyzes the key trends and challenges and presents technologies and solutions for the successful shaping of the future of packaging printing.
More efficient management of increasing complexity The dynamics of packaging and label printing continue to grow. The driving forces of this increase mentioned earlier require diversification, shorter delivery times and the life cycle of packaging products, as well as legal requirements. The trend for personalization, and therefore for a greater variety of jobs, and reduced circulation has already been visible in the food industry in recent years. This increased the need for more efficient production processes. The aim is to introduce simplified procedures through networked workflows and automation and, in view of the growing shortage of skilled workers.