An operation that can be done with a single fee, but now requires an Number List additional payment to achieve it, which will naturally arouse user dissatisfaction. Is the video platform's approach reasonable, will this become a common phenomenon in the industry, and can a solution be found? It may affect the TV viewing experience of many people in the future.
1. Video membership purchased with money is not the full version
Lei Technology opened the Youku mobile app and the "CIBN Cool Meow Video" app on the TV for verification, and found that Youku currently does not restrict the TV screen projection of all video content, and most videos can use the screen projection function on the mobile phone. The video is transferred to the TV for playback. Switch to the 4K definition playback enjoyed by paid members on the mobile phone, and the screen on the TV side will also be switched to the 4K gear synchronously.
However, the situation reported by netizens is real. When trying to screen "Out of Court" and other TV dramas marked with the "Solo Broadcast" label on the TV, the control interface of the mobile app appeared to be upgraded without the regular content. Meow VIP Bootstrap Banner. Users are reminded that they can try the current program for 6 minutes. If they want to watch the full film, they need to upgrade to obtain TV rights. The displayed membership price is 18 yuan per month.
In response to this matter, Youku has given quite consistent official responses to different media. That is, youku VIP members purchased through 88VIP or paid separately (continuous monthly subscription of 25 yuan, continuous annual subscription of 238 yuan) provide viewing rights on mobile phones, tablets, and PCs. If you want to watch it on TV, you need to Pay to become Kumiao VIP (continuous monthly subscription of 35 yuan, continuous annual subscription of 348 yuan).